The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions
Year of publication: |
1998
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Authors: | Grewal, Dhruv ; Monroe, Kent B. ; Krishnan, R. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 62.1998, 2, p. 46-59
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