The effects of price discount and product complementarity on consumer evaluations of bundle components
Shibin Sheng, Andrew M. Parker and Kent Nakamoto
| Year of publication: |
2007
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|---|---|
| Authors: | Sheng, Shibin ; Parker, Andrew M. ; Nakamoto, Kent |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 15.2007, 1, p. 53-64
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009884877