The effects of privacy concerns, perceived risk and trust on online purchasing behaviour
Year of publication: |
2017
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Authors: | Fortes, Nuno ; Rita, Paulo ; Pagani, Margherita |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 11.2017, 4, p. 307-329
|
Subject: | privacy concerns | e-commerce | purchasing behaviour | trust | perceived risk | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Datenschutz | Data protection | Online-Handel | Online retailing | Risiko | Risk | Risikopräferenz | Risk attitude | Datensicherheit | Data security | Experiment |
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