The Effects of Program-induced Mood States on Memory for Commercial Information
| Year of publication: |
2001
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|---|---|
| Authors: | Lord, Kenneth R. ; Burnkrant, Robert E. ; Unnava, H.Rao |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 23.2001, 1, p. 1-16
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