The effects of rebranding on customer-based brand equity
Year of publication: |
2019
|
---|---|
Authors: | Blazquez Cano, Marta ; Mattich, Kurt ; Henninger, Claudia E. ; Helberger, Eva |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 22.2019, 1, p. 91-109
|
Subject: | customer-based brand equity | CBBE | rebranding | brand knowledge | brand awareness | brand image | brand associations | luxury fashion | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Mode | Fashion | Markenartikel | Brand |
-
Ethical dimension of customer-based brand equity
Datta, Biplab, (2017)
-
Online behaviour of luxury fashion brand advocates
Parrott, Guy, (2015)
-
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo, (2015)
- More ...
-
Does technology affect customer-brand relationships? : a study of premium fashion consumers
Dugar, Vedika, (2020)
-
Vintage luxury fashion : exploring the rise of the second-hand clothing trade
Ryding, Daniella, (2018)
-
Social commerce : consumer behaviour in online environments
Boardman, Rosy, (2019)
- More ...