The effects of relationship marketing on share of business : a synthesis and comparison of models
Armando Luis Vieira; Heidi Winklhofer and Christine Ennew
| Year of publication: |
2014
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|---|---|
| Authors: | Vieira, Armando Luis ; Winklhofer, Heidi ; Ennew, Christine T. |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 21.2014, 2, p. 85-110
|
| Subject: | relational drivers | relational mediators | relationship marketing | seller objective performance | industrial marketing | business marketing | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Marketing | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010382578