The effects of relative and referent thinking on tourism product design
Year of publication: |
2019
|
---|---|
Authors: | Yu, Sally Ming-Fong ; Liang, Austin Rong Da ; Lin, Chen-Ju |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 73.2019, p. 157-171
|
Subject: | Relative thinking effect | Referent thinking effect | Starting bid price | Sales promotion | B&B product characteristics | End price | Produktgestaltung | Product design | Verkaufsförderung | Tourismus | Tourism |
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