The effects of retail banner standardization on the performance of global retailers
Pravin Nath, Ahmet H. Kirca, Saejoon Kim, Trina Larsen Andras
| Year of publication: |
2019
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|---|---|
| Authors: | Nath, Pravin ; Kirca, Ahmet H. ; Kim, Saejoon ; Andras, Trina Larsen |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 95.2019, 3, p. 30-46
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| Subject: | E-commerce | Emerging markets | Global branding | Profitability | Retail internationalization | Standardization/adaptation | Globalisierung | Globalization | Einzelhandel | Retail trade | Schwellenländer | Emerging economies | Markenführung | Brand management | Electronic Commerce | Standardisierung | Standardization | Internationales Marketing | International marketing | Online-Handel | Online retailing | Multinationales Unternehmen | Transnational corporation | Welt | World | Internationaler Markteintritt | International market entry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2019.04.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012130004