The effects of retail environmental design elements in virtual reality (VR) fashion stores
Ahmad Saquib Sina and Juanjuan Wu
| Year of publication: |
2023
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|---|---|
| Authors: | Sina, Ahmad Saquib ; Wu, Juanjuan |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 33.2023, 1, p. 1-22
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| Subject: | 360-degree virtual reality | biophilic design | correlated color temperature | retail greenery | shopping orientation | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Mode | Fashion | Ladengestaltung | Store design | Online-Handel | Online retailing | Textilhandel | Textile distribution | Produktgestaltung | Product design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2022.2049852 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014226376