The effects of risk aversion and uncertainty avoidance on information search and brand preference : evidence from the Chinese dairy market
Rongbin Yang, Roshnee Ramsaran, and Santoso Wibowo
| Year of publication: |
2022
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|---|---|
| Authors: | Yang, Rongbin ; Ramsaran, Rooma Roshnee ; Wibowo, Santoso |
| Subject: | brand loyalty | Chinese consumers | Country-of-origin | dairy product | information search | perceived quality | Risk aversion | uncertainty avoidance | Konsumentenverhalten | Consumer behaviour | China | Risikoaversion | Informationsverhalten | Information behaviour | Risiko | Risk | Markenartikel | Brand | Markentreue | Brand loyalty | Markenimage | Brand image | Produktqualität | Product quality | Milchverarbeitung | Dairy industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2022.2106606 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013416998