The effects of single-serve packaging on consumption closure and judgments of product efficacy
Veronika Ilyuk, Lauren Block
| Year of publication: |
April 2016
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|---|---|
| Authors: | Ilyuk, Veronika ; Block, Lauren |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 42.2015/2016, 6, p. 858-878
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| Subject: | packaging | closure | product efficacy | single-serve | multi-serve | product performance | product expectations | product judgments | Produktivität | Productivity | Konsumentenverhalten | Consumer behaviour | Verpackung | Packaging | Arbeitsproduktivität | Labour productivity | Produktgestaltung | Product design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucv059 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011489804