The effects of store environment elements on customer-to-customer interactions involving older shoppers
Year of publication: |
2017
|
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Authors: | Tomazelli, Joana ; Broilo, Patricia Liebesny ; Espartel, Lélis Balestrin ; Basso, Kenny |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 31.2017, 4/5, p. 339-350
|
Subject: | Consumer behavior | Customer satisfaction | Store environment | Customer-to-customer interaction (CCI) | Older shoppers | Retail experience | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Ladengestaltung | Store design | Einzelhandel | Retail trade | Ältere Menschen | Elderly people | Dienstleistungsqualität | Service quality | Online-Handel | Online retailing | Dienstleistungsmarketing | Services marketing |
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