The effects of targeted political advertising on user privacy concerns and digital product acceptance : a preference-based approach
Year of publication: |
2023
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Authors: | Baum, Katharina ; Abramova, Olga ; Meissner, Stefan ; Krasnova, Hanna |
Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 33.2023, 1, Art.-No. 46, p. 1-17
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Subject: | Advertisement | DCE | Online privacy | Targeting | Datenschutz | Data protection | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Zielgruppe | Target group |
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