The effects of temperature cues on charitable donation
Dipankar Rai, Chien-Wei (Wilson) Lin, Chun-Ming Yang
| Year of publication: |
2017
|
|---|---|
| Authors: | Rai, Dipankar ; Lin, Chien-Wei Wilson ; Yang, Chun-Ming |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 1, p. 20-28
|
| Subject: | Charitable donation | Embodied cognition | Social connection | Temperature cues | Fundraising | Kognition | Cognition | Wohltätigkeit | Charity | Konsumentenverhalten | Consumer behaviour | Motivation | Wetter | Weather | Gemeinnützige Organisation | Charitable organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-07-2015-1505 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011616103