The effects of the dimensions of technology readiness on technology acceptance : an empirical analysis
Shun Yin Lam, Jeongwen Chiang, and A. Parasuraman
| Year of publication: |
2008
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|---|---|
| Authors: | Lam, Shun Yin ; Chiang, Jeongwen ; Parasuraman, A. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 22.2008, 4, p. 19-39
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| Subject: | Internet | Innovationsakzeptanz | Innovation adoption | Mediennutzung | Media usage | Online-Marketing | Internet marketing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003795381