The effects of transacation-specific investments in marketing channels: the moderating role of relational norms
Year of publication: |
2009
|
---|---|
Authors: | Brown, James R. ; Crosno, Jody L. ; Dev, Chekitan S. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 17.2009, 4, p. 317-333
|
Subject: | Hotellerie | Hotel industry | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Vertriebskosten | Distribution costs | Transaktionskosten | Transaction costs | USA | United States |
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