The effects of two-way communication and chat service usage on consumer attitudes in the e-commerce retailing sector
Joel Mero (Järvinen)
| Year of publication: |
May 2018
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|---|---|
| Authors: | Mero, Joel |
| Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 28.2018, 2, p. 205-217
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| Subject: | Computer-mediated communication | Customer service | E-commerce | Live chat | Online retailing | Online-Handel | Electronic Commerce | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Kundenservice | Beziehungsmarketing | Relationship marketing | Kommunikation | Communication | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-017-0281-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011890102