The effects of using pre-elite athletes as brand endorsers on purchase intent and brand image
Year of publication: |
2016
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Authors: | Fraser, Nicholas ; Hill, Brad ; Sotiriadou, Popi |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 16.2016, 3/6, p. 133-151
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Subject: | elite athlete | brand image | purchase intent | high performance sport | Markenimage | Brand image | Sportler | Athletes | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Fußball | Football | Markenführung | Brand management | Profisport | Professional sports |
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