The effects of using pre-elite athletes as brand endorsers on purchase intent and brand image
Nicholas Fraser, Brad Hill and Popi Sotiriadou
| Year of publication: |
2016
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|---|---|
| Authors: | Fraser, Nicholas ; Hill, Brad ; Sotiriadou, Popi |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 16.2016, 3/6, p. 133-151
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| Subject: | elite athlete | brand image | purchase intent | high performance sport | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Sportler | Athletes | Sportmarketing | Sports marketing | Fußball | Football | Markenführung | Brand management | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011641954