The Efficacy of Cognition- and Emotion-based "Buy Domestic" Appeals: Conceptualization, Empirical Test, and Managerial Implications
| Year of publication: |
1997
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|---|---|
| Authors: | Pullman, Madeleine E. ; Granzin, Kent L. ; Olsen, Janeen E. |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 11643389. - Vol. 6.1997, 3, p. 209-232
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