The elements of value : measuring-and delivering- what consumers really want
Year of publication: |
September 2016
|
---|---|
Authors: | Almquist, Eric ; Senior, John ; Block, Nicholas |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 94.2016, 9, p. 47-53
|
Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Unternehmenserfolg | Firm performance | Produktmanagement | Product management |
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