The Elgar companion to marketing and the sustainable development goals

edited by Ranjit Voola (Associate Professor, Discipline of Marketing, The University of Sydney Business School, The University of Sydney), Jamie Carlson (Professor of Marketing, Newcastle Business School, College of Human and Social Futures, The University of Newcastle), Marian Makkar (Senior Lecturer in Marketing, School of Economics, Finance and Marketing, College of Business and Law, RMIT University, Australia), Carmela Bosangit (Senior Lecturer in Marketing, Cardiff Business School, Cardiff University, UK) and Paromita Goswami (Professor of Marketing and Social Innovation, School of Management and Entrepreneurship, Shiv Nadar Institution of Eminence Deemed to be University, Delhi-NCR, India)

"This interdisciplinary Companion explores the pivotal role of marketing in advancing the Sustainable Development Goals (SDGs). It provides diverse perspectives on how marketing strategies can drive sustainable development including sustainable consumer behaviour and emphasises the importance of ethical considerations, stakeholder engagement and innovative approaches to positively impact society. Leading scholars and practitioners from across 15 countries discuss key themes such as consumer behaviour, strategic marketing, Base of the Pyramid marketing, technological innovations and marketing education. Real-world examples and global perspectives are used to demonstrate that marketing is not solely about selling and can also be a powerful tool for creating positive change for people and the planet. The Companion investigates how cutting-edge technologies including AI, blockchain and the Internet of Things can enable responsible consumption and transparency. It further highlights the necessity for marketers to actively shape the post-2030 framework to align with evolving global sustainability goals. Scholars and students of marketing, international business, sustainability, organisation studies and development studies will greatly benefit from this comprehensive Companion. Timely and engaging, it is also an essential resource for policymakers and practitioners in marketing and the business sector, as well as those working with the SDGs"--

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Year of publication:	2025 ; First edition
Other Persons:	Voola, Ranjit (ed.) ; Carlson, Jamie (ed.) ; Makkar, Marian (ed.) ; Bosangit, Carmela (ed.) ; Goswami, Paromita (ed.)
Institutions:	Edward Elgar Publishing (publisher)
Publisher:	Cheltenham, UK : Edward Elgar Publishing
Subject:	Marketing \| Sustainable Development Goals \| Sustainability \| Sustainable Marketing \| Consumer Behavior \| Marketing Strategy \| Marketing Education \| Nachhaltige Entwicklung \| Sustainable development \| Konsumentenverhalten \| Consumer behaviour \| Marketingmanagement \| Marketing management \| Sustainable development goals \| Nachhaltigkeit \| Öko-Marketing \| Green marketing

Extent:	1 Online-Ressource (420 pages)
Series:	Elgar companions to the sustainable development goals series
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index Contents: Preface -- 1. Introduction: Driving the UN sdgs forward through marketing / Ranjit Voola, Jamie Carlson, Marian Makkar, Carmela Bosangit and Paromita Goswami -- Part I: Consumer behaviour and the sustainable development goals -- 2. Washing the sustainable development goals: Lessons from the greenwashing and woke washing literature / Amanda Spry and Cassandra France -- 3. Authenticity, consumers, and the sustainable development goals / Ashleigh Powell, Laura Lesar, Afshin Tanouri and Svetlana Bogomolova -- 4. Sdg communication: The fine line between green brand myth and greenwashing perception / Shafiullah Anis and Juliana A. French -- 5. Embedding sdgs in consumer practices: Moving beyond responsibilizing individuals / Claudia Gonzalez-Arcos, Alison M. Joubert and Daiane Scaraboto -- Part II: Technological innovations in marketing and the sdgs -- 6. Empowering consumers, empowering brands: Marketing technology and the sustainable development goals / Irma Dupuis Day, Jamie Carlson, Fotini Delgado and Tamara Bucher -- 7. Transforming public health through social media: Insights from activity theory and customer experience design / Mohammed Saeed J. Al Zahrani and Jessica Wyllie -- 8. Ethical digital strategies: The intersection of customer privacy, social media, and sustainable development goals / Mohammad M. Rahman, Feisal Murshed, Yi-Chuan Liao and Golam Mostafa -- 9. Empowering underserved communities: Leveraging conversational AI for service inclusion / Jamie Carlson, Syed Mahmudur Rahman, Noman H. Chowdhury and Jana Bowden -- 10. Marketing as a catalyst for sustainable change: Navigating the intersection of technology and the sdgs / Alex Taylor -- Part III: Strategic marketing and the pursuit of the sdgs -- 11. Strategic marketing capabilities and the sdgs / Siyu Liu and Margaret Jekanyika Matanda -- 12. To be 'hush-hush' or 'talk of the town'? Greenhushing and the sdgs / Chinmoy Bandyopadhyay -- 13. Navigating marketers through sustainable marketing strategy / Richard Howarth, M. Bilal Akbar, Paul Randle and Alexis Eyre -- Part IV: Engaging base of the pyramid markets for sustainable growth -- 14. Sustainable development goals and marketing at the bottom of the pyramid / N.T. Sudarshan Naidu and Rajesh Aithal -- 15. Sdg 6. And marketing of government programs / Mridula S. Mishra -- 16. Market development and livelihood opportunities at the margins: The case of new light, a drug rehabilitation center / Satyendra Nath Mishra -- 17. Agricultural transactions: Perspectives from the base of the pyramid / Jeevan J. Arakal -- 18. Designed in Sweden, made in vietnam, for the world / Nguyen Quynh Phuong, Sundar Venkatesh, Manjit S. Sandhu, Santiago Velasquez, Nhu Do Thi Huong and Qui Nguyen Ngoc -- Part V: Educating marketers for a sustainable future -- 19. A framework on embedding sdgs in a stand-alone core subject: The case of a postgraduate marketing programme / Kaye Chan and Aimee E. Smith -- 20. Integrating sdgs and esd competencies by design / Richard Howarth, Muhammad Mazhar, Seamus Allison and Scott Mills -- 21. Teaching and learning sdgs: The impact of student co-design and live cases on marketing education and practice / Mary Papakosmas and Mercedez Hinchcliff -- 22. Unpacking the challenges: Integrating sdgs into marketing education / M. Bilal Akbar, Richard Howarth, Alison Lawson and Barbara Tomasella -- 23. Conclusion: Marketing's role and future research in the sdgs and post- 2030 UN framework / Ranjit Voola, Jamie Carlson, Marian Makkar, Carmela Bosangit and Paromita Goswami.
ISBN:	978-1-0353-2820-8 ; 978-1-0353-7342-0 ; 978-1-0353-2819-2
Other identifiers:	10.4337/9781035328208 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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