The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation
edited by Pantea Foroudi (Middlesex University, UK), Bang Nguyen (Shanghai University, China) and T. C. Melewar (Middlesex University, UK)
| Year of publication: |
2022 ; First edition
|
|---|---|
| Other Persons: | Foroudi, Pantea (ed.) ; Nguyen, Bang (ed.) ; Melewar, T. C. (ed.) |
| Publisher: |
2022: Bingley, U.K : Emerald Publishing Limited |
| Subject: | Markenführung | Brand management | Stakeholder | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Reputation | Unternehmen | Kommunikationspolitik | Corporate Identity |
| Published items: |
27 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 1 Online-Ressource (xx, 575 Seiten) Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-80071-897-5 ; 978-1-80071-899-9 ; 978-1-80071-898-2 |
| Other identifiers: | 10.1108/9781800718975 [DOI] |
| Classification: | Unternehmensführung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015361811