The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand
Soumi Paul, Paola Peretti, Saroj Kumar Datta
| Year of publication: |
2016
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|---|---|
| Authors: | Paul, Soumi ; Peretti, Paola ; Datta, Saroj Kumar |
| Published in: |
Journal for international business and entrepreneurship development. - Olney, Bucks : Inderscience Enterprises, ISSN 1549-9324, ZDB-ID 2212018-X. - Vol. 9.2016, 2, p. 190-203
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| Subject: | conceptual model of value co-creation | consumer co-creation | brand management | brand value co-creation | Markenführung | Brand management | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011610695