The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution
| Year of publication: |
2000
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|---|---|
| Authors: | Bronnenberg, Bart J. ; Mahajan, Vijay ; Vanhonacher, Wilfried R. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 37.2000, 1, p. 16-31
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