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Are marketing's metaphors good for it?
Brown, Stephen, (2008)
Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk, (2008)
GABALs großer Methodenkoffer : Grundlagen der Kommunikation
Simon, Walter, (2007)
The Emergent Organization: Primary and Complex Metaphors in Theorizing about Organizations
Cornelissen, Joep P., (2008)
Teleological reasoning and knowledge generation in marketing theory : observations and recommendations
Cornelissen, Joep P., (2001)
Sensemaking under pressure : the influence of professional roles and social accountability on the creation of sense
Cornelissen, Joep P., (2012)