The empty body : exploring the destabilised brand of a racialised space
Year of publication: |
2023
|
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Authors: | Ulver, Sofia ; Osanami Törngren, Sayaka |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 39.2023, 15/16, p. 1477-1501
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Subject: | colour-blindness | commodified space | ideological fantasy | neoliberalism | Place branding | race | Wirtschaftsliberalismus | Economic liberalism | Markenführung | Brand management | Standortmarketing | Place marketing |
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