The end of silence? : qualitative findings on corporate auditory identity form the UK
Year of publication: |
August 2016
|
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Authors: | Bartholmé, Roland H. ; Melewar, T. C. |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 22.2016, 4, p. 419-436
|
Subject: | corporate auditory identity | corporate identity | corporate visual identity | corporate branding | corporate sensory identity | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Persönlichkeitspsychologie | Personality psychology | Markenarchitektur | Brand architecture | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations |
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