THE ENTERPRISE COMPETITIVE STATUS IN THE SYSTEM OF SCIENTIFIC CATEGORIES

The article analyzes the conceptual apparatus which is connected with the formation of the enterprise competitive status by establishing a logical relationship between the basic categories, which was expanded the theoretical and methodological basis of researches. The essence of the concept of “effective competitive advantage”, “competitive opportunities”, “competitive position”, is defined. The approach in determining of the enterprice competitive status for displaying assess of the adequacy degree of the strategic potential and the environmental conditions for supporting its competitive advantage at the high level is substantiated. The competitive status is the main element for activity planning and development of the competitive capacity of enterprises strategy is presented.