The entrepreneurial role within a global firm operating in a niche market
Year of publication: |
2016
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Authors: | Alonso, Abel Duarte |
Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 28.2016, 2, p. 118-136
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Subject: | Family firm | Entrepreneurs | Internationalization | Role theory | Uruguay | Familienunternehmen | Family business | Entrepreneurship | Entrepreneurship approach | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Nischenstrategie | Niche marketing strategy | Unternehmenserfolg | Firm performance |
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