The ¬enviornment [environment] of marketing management : selections from the literature
Robert J. Holloway ; Robert S. Hancock
| Year of publication: |
1974 ; 3. ed.
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| Other Persons: | Holloway, Robert J. (contributor) |
| Publisher: |
New York [u.a.] : Wiley |
| Extent: | XIII, 531 S. : graph. Darst. |
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| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Frühere Aufl. u.d.T.: The environment of marketing behavior |
| ISBN: | 0-471-40716-X |
| Source: |
Persistent link: https://www.econbiz.de/10004017557