The erasure of antagonisms between popular music and advertising
Giana M. Eckhardt and Alan Bradshaw
| Year of publication: |
2014
|
|---|---|
| Authors: | Eckhardt, Giana M. ; Bradshaw, Alan |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 14.2014, 2, p. 167-183
|
| Subject: | Advertising | consumer | culture | marketing | music | Werbung | Musik | Music | Konsumentenverhalten | Consumer behaviour | Musikwirtschaft | Music industry | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010462054