The Essence of Centennial Campus: A Public/Private Strategic Alliance that Responds to Corporate Core Values of Innovation

Evidence suggests that public research universities, especially land grant institutions, can be instrumental in supporting a new kind of economic vitality. The university can serve as a ready pipeline for discovering, and then commercializing, new knowledge for industries. Meanwhile, companies that locate a business on a university campus are willing to pay a premium, because locating their business within close proximity to a university and its resources provides value to the business. This collaborative process of companies working closely with universities, the essence of strategic alliance theory, allows for interactive consumption of intellectual assets. These collaborations can be quite resource-intensive and can be better managed by finding ways to make the process more efficient. Accordingly, the overall purpose of this research is (1) to better understand the factors involved in the creation of a series of these public/private strategic alliances and (2) to find ways to make the process more efficient and effective.