The Eureka moment in understanding luxury brand purchases! : a non-linear fsQCA-ANN approach
Fajin Li, Eugene Cheng-Xi Aw, Garry Wei-Han Tan, Tat-Huei Cham, Keng-Boon Ooi
| Year of publication: |
2022
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|---|---|
| Authors: | Li, Fajin ; Aw, Eugene Cheng-Xi ; Tan, Garry Wei-Han ; Cham, Tat Huei ; Ooi, Keng-Boon |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 68.2022, p. 1-10
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| Subject: | Artificial neural network | fsQCA | Luxury brands | Power distance belief | Self-congruity | Theory of planned behavior | Luxusgüter | Luxury goods | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Neuronale Netze | Neural networks | Markenführung | Brand management | Verbrauchereinstellung | Consumer attitudes |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103039 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013366335