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The European pricing time bomb - and how to cope with it

Year of publication:
1993
Authors: Simon, Hermann ; Kucher, Eckhard
Published in:
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 21.1993, 1, p. 25-36
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Type of publication: Article
Source:
OLC-SSG Economic Sciences
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