The evolution of B2B strategies in the rise of value co-creation and service management

Naushaba Chowdhury, Pravin Balaraman and Jonathan Liu

Year of publication:	2023
Authors:	Chowdhury, Naushaba ; Balaraman, Pravin ; Liu, Jonathan
Subject:	Apparel industry \| B2B customer journey \| B2B marketing strategy \| Services marketing \| Value co-creation \| B-to-B-Marketing \| Business-to-business marketing \| Lieferantenmanagement \| Supplier relationship management \| Kundenintegration \| Customer integration \| Betriebliche Wertschöpfung \| Value creation \| Dienstleistungsmarketing \| Dienstleistungsmanagement \| Service management \| Bekleidungsindustrie \| Clothing industry \| Service-Dominant Logic \| Service-dominant logic \| Beziehungsmarketing \| Relationship marketing \| Marketingmanagement \| Marketing management

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/JSMA-03-2023-0064 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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