The evolution of B2B strategies in the rise of value co-creation and service management
Naushaba Chowdhury, Pravin Balaraman and Jonathan Liu
| Year of publication: |
2023
|
|---|---|
| Authors: | Chowdhury, Naushaba ; Balaraman, Pravin ; Liu, Jonathan |
| Published in: |
Journal of strategy and management. - Bingley [u.a.] : Emerald, ISSN 1755-4268, ZDB-ID 2497601-5. - Vol. 16.2023, 4, p. 708-732
|
| Subject: | Apparel industry | B2B customer journey | B2B marketing strategy | Services marketing | Value co-creation | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Dienstleistungsmarketing | Dienstleistungsmanagement | Service management | Bekleidungsindustrie | Clothing industry | Service-Dominant Logic | Service-dominant logic | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSMA-03-2023-0064 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014433014