The evolution of contractual and relational governance mechanisms when platforms are actors in networks
| Year of publication: |
2024
|
|---|---|
| Authors: | Ratajczak-Mrozek, Milena ; Hauke-Lopes, Aleksandra ; Harrison, Debbie |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 121.2024, p. 198-212
|
| Subject: | B2B2C markets | Context | Governance mechanisms | Inter-organisational relationships and networks | IOR | Platforms | Unternehmensnetzwerk | Business network | Corporate Governance | Corporate governance | Unternehmenskooperation | Inter-firm cooperation | Netzwerkökonomik | Network economics | Lieferantenmanagement | Supplier relationship management | Digitale Plattform | Digital platform | Vertrag | Contract | B-to-B-Marketing | Business-to-business marketing |
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