The evolution of markets : innovation adoption, diffusion, market growth, new product entry, and competitor responses
Venkatesh Shankar
| Year of publication: |
2008
|
|---|---|
| Authors: | Shankar, Venkatesh |
| Published in: |
Handbook of technology and innovation management. - Chichester [u.a.] : Wiley, ISBN 1-4051-2791-0. - 2008, p. 57-112
|
| Subject: | Innovation | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Produktlebenszyklus | Product life cycle | Wettbewerb | Competition | Bibliometrie | Bibliometrics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003769462