The evolving status of trust in the relationship between vulnerable customers and banks : a longitudinal study
Alternative title: | Le statut évolutif de la confiance dans la relation entre les clients vulnérables et les banques : une étude longituclinale |
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Year of publication: |
2021
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Authors: | Amine, Abdelmajid ; Gatfaoui, Shérazade |
Published in: |
European review of service economics and management. - Paris : Classiques Garnier, ISSN 2497-0107, ZDB-ID 2917396-6. - 2021, 1/11, p. 55-86
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Subject: | Vulnerable customers | banks | trust | service encounters | relational strategies | social inclusion | France | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Frankreich | Bank | Konsumentenverhalten | Consumer behaviour |
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