The excessive choice effect meets the market : a field experiment on craft beer choice
Year of publication: |
April 2017
|
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Authors: | Malone, Trey ; Lusk, Jayson L. |
Published in: |
Journal of behavioral and experimental economics. - Amsterdam [u.a.] : Elsevier, ZDB-ID 2769607-8. - Vol. 67.2017, p. 8-13
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Subject: | Excessive choice | Behavioral economics | Informal institutions | Field experiment | Craft beer | Bier | Beer | Experiment | Feldforschung | Field research | Verhaltensökonomik | Brauerei | Brewery | Konsumentenverhalten | Consumer behaviour |
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