The experience economy approach to festical marketing : vivid memory and attendee loyalty
Aikaterini Manthiou; Seonjeong (Ally) Lee; Liang (Rebecca) Tang and Lanlung Chiang
| Year of publication: |
2014
|
|---|---|
| Authors: | Manthiou, Aikaterini ; Lee, Seonjeong ; Tang, Liang ; Chiang, Lanlung |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 28.2014, 1, p. 22-35
|
| Subject: | Loyalty | Experience economy | Festical | Script theory | Vividity of memory | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Event-Marketing | Event marketing | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010343436