The experience economy : work is theatre & every business a stage
B. Joseph Pine, James H. Gilmour
| Year of publication: |
1999
|
|---|---|
| Authors: | Pine, B. Joseph ; Gilmour, James H. |
| Publisher: |
Boston, Mass. : Harvard Business School |
| Subject: | Produktmanagement | Beziehungsmanagement | Erlebniskauf |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 254 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-87584-819-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004019644