The experimentation field book : a step-by-step project guide

"The Designing for Growth Field Book: A Step-by-Step Project Guide (1e 2014, 2e 2019), provided readers with guidance on using design as a powerful tool to boost the innovation by offering them a step-by-step guide to applying the D4G toolkit in project work. However, the authors have identified a crucial weakness in current offerings (theirs as well as those of others teaching and consulting in this space) in the areas of prototyping and experimentation. This book, focused exclusively on the testing process, addresses this gap in regard not only to design thinking but also to other popular approaches like Agile and Lean-Star-Up, and offers a manual on crafting and conducting good experiments. Readers will be provided with a step-by-step process-ideation, establishing proof points, choosing experimental designs, prototyping, and execution-templates, and a case study illustrating the process at work"--