The explanatory power of appraised brand values on stock prices in the financial services sector
Andras Takacs (Faculty of Business and Economics, University of Pecs, Recs, Hungary)
| Year of publication: |
2015
|
|---|---|
| Authors: | Takacs, Andras |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 8.2015, 3, p. 298-311
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| Subject: | brand | brand valuation | non-financial performance measures | predictive power | financial services industry | Finanzdienstleistung | Financial services | Markenführung | Brand management | Börsenkurs | Share price | Performance-Messung | Performance measurement | Markenimage | Brand image | Markenartikel | Brand | Finanzsektor | Financial sector |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011538834