The extended match-up hypothesis model : the role of self-referencing in athlete endorsement effects
Seungae Lee (Stan Richards School of Advertising and Public Relations, The University of Texas at Austin, USA), Wonyoung Kim (Department of Sport Management, Wichita State University, USA), Euy-jin Kim (Graduate School of Sports Industry, Kookmin University, South Korea)
| Year of publication: |
2014
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|---|---|
| Authors: | Lee, Seungae ; Kim, Wonyoung ; Kim, Euy-jin |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 15.2014, 5/6, p. 301-321
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| Subject: | match-up hypothesis model | extended match-up hypothesis model | self-referencing | athlete endorsement effects | Werbewirkung | Advertising effects | Sportler | Athletes | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011504052