The face of the brand : how art directors understand visual brand identity
Year of publication: |
2014
|
---|---|
Authors: | Phillips, Barbara J. ; McQuarrie, Edward F. ; Griffin, W. Glenn |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 43.2014, 4, p. 318-332
|
Subject: | Markenimage | Brand image | Medienberufe | Media professions | Werbeplanung | Advertising planning | USA | United States |
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