The face of the brand : spokesperson facial width-to-height ratio predicts brand personality judgments
Year of publication: |
2022
|
---|---|
Authors: | Deska, Jason C. ; Hingston, Sean T. ; DelVecchio, Devon ; Stenstrom, Eric P. ; Walker, Ryan J. ; Hugenberg, Kurt |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 8, p. 1487-1503
|
Subject: | advertising | brand personality | endorser | faces | facial width-to-height ratio | fwhr | spokesperson | Markenimage | Brand image | Markenführung | Brand management | Werbewirkung | Advertising effects | Markenartikel | Brand | Werbepsychologie | Psychology of advertising |
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