The fairyland of Second Life : virtual social worlds and how to use them
Andreas M. Kaplan, Michael Haenlein
| Year of publication: |
2009
|
|---|---|
| Authors: | Kaplan, Andreas ; Haenlein, Michael |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 52.2009, 6, p. 563-572
|
| Subject: | Marketingmanagement | Marketing management | Virtuelle Realität | Virtual reality | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003905835