The Fall and Rise of Traditional Insurance Marketing Models

Insurer's deal with some of the most important needs in life - it is about dreams and nightmares. Models of fundamental needs point to both physical and emotional needs. Many of these fundamental physical and emotional needs could be met by insurers...

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Year of publication:	2009-11-01
Authors:	Stevens, Anthony
Institutions:	International Association for the Study of Insurance Economics
Subject:	Lebensversicherung \| Versicherungsmarkt \| Versicherungswirtschaft \| Marketing-Mix

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Extent:	1083392 bytes 9 p. application/pdf
Series:	Geneva Association - Working Papers Series Etudes et Dossiers, No. 355(2009)
Type of publication:	Book / Working Paper
Language:	English
Classification:	Product policy ; Sales and distribution ; Management of insurance ; Individual Working Papers, Preprints ; No country specification
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10008637658