The farm-based entrepreneur’s marketing mix : a case study from the local food sector
Stine Alm Hersleth, Elin Kubberød and Antje Gonera
| Year of publication: |
2022
|
|---|---|
| Authors: | Hersleth, Stine Alm ; Kubberød, Elin ; Gonera, Antje |
| Published in: |
Journal of research in marketing and entrepreneurship. - Bingley : Emerald, ISSN 1471-521X, ZDB-ID 2524213-1. - Vol. 24.2022, 1, p. 176-194
|
| Subject: | Entrepreneurial marketing | Entrepreneurial marketing mix | Farm-based entrepreneurship | Local food | Micro-business | Marketingmanagement | Marketing management | Entrepreneurship | Entrepreneurship approach | Marketing | Unternehmensgründung | Business start-up | Unternehmer | Entrepreneurs | KMU | SME | Ernährungsindustrie | Food industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRME-12-2020-0166 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013369610